A patient-led, social media awareness initiative
In July we ran our first ever social media campaign, '#MyView'. The campaign included three specially-made films about some of the most translational areas of our research. To make the films, we worked with Peter, Jonathan and Paula, three fantastically curious, non-specialist members of the public with medical conditions related to our research themes. They spent time with us in the labs - to really get their teeth into the science, as well as informally - to get to know the personalities behind research and what motivates us every day.
Their films are narrated in their own voice and share their personal stories. You can watch them here. With the help of charities, patient groups and other scientific institutes, we released one film a week and shared them as widely as possible on the web. The likes, hashtags, shares and comments were soon rolling in - showing a real thirst for this kind of accessible research update. You can see some of the reach and impact of the campaign below.