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Stem Cell Films: #MyView

#MyView Campaign

A patient-led, social media awareness initiative

In July we ran our first ever social media campaign, '#MyView'. The campaign included three specially-made films about some of the most translational areas of our research. To make the films, we worked with Peter, Jonathan and Paula, three fantastically curious, non-specialist members of the public with medical conditions related to our research themes. They spent time with us in the labs - to really get their teeth into the science, as well as informally - to get to know the personalities behind research and what motivates us every day.

520 my view 

Their films are narrated in their own voice and share their personal stories. You can watch them here. With the help of charities, patient groups and other scientific institutes, we released one film a week and shared them as widely as possible on the web. The likes, hashtags, shares and comments were soon rolling in - showing a real thirst for this kind of accessible research update. You can see some of the reach and impact of the campaign below.




RSS Feed Latest news

New charity - - launched

May 17, 2019

To raise awareness of myelopathy and to address gaps in our knowledge of the condition and how best to treat it, Cambridge Stem Cell Institute Affiliate, Dr Mark Kotter and colleague Ben Davies, together with Iwan Sadler, have launched, a charity that aims to give patients a voice and effect change.

Establishing the Molecular Blueprint of Early Embryo Development

Feb 20, 2019

A pioneering group of biologists, physicists and mathematical modellers in Cambridge have studied the genetic activity of over 100,000 embryonic cells to establish the molecular blueprint of mouse early embryo development.

Stem Cell Research Hits the Road

Feb 04, 2019

Two PhD students from the Wellcome – MRC Cambridge Stem Cell Institute are embarking on a 6000km journey in a customised Renault 4L to support children and schools in Morocco, and to raise awareness of stem cell research at a global scale.

From eye drops to potential leukaemia treatment

Dec 19, 2018

An active ingredient in eye drops that were being developed for the treatment of a form of eye disease has shown promise for treating an aggressive form of blood cancer.

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