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Stem Cell Films: #MyView

#MyView Campaign

A patient-led, social media awareness initiative

In July we ran our first ever social media campaign, '#MyView'. The campaign included three specially-made films about some of the most translational areas of our research. To make the films, we worked with Peter, Jonathan and Paula, three fantastically curious, non-specialist members of the public with medical conditions related to our research themes. They spent time with us in the labs - to really get their teeth into the science, as well as informally - to get to know the personalities behind research and what motivates us every day.

520 my view 

Their films are narrated in their own voice and share their personal stories. You can watch them here. With the help of charities, patient groups and other scientific institutes, we released one film a week and shared them as widely as possible on the web. The likes, hashtags, shares and comments were soon rolling in - showing a real thirst for this kind of accessible research update. You can see some of the reach and impact of the campaign below.




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Discovering the numerous paths of stem cell decision making

Aug 15, 2019

How cells change their identity to become a different cell type and the route they follow to reach their final form is a fundamental unanswered question at the heart of developmental biology.

Cambridge scientists reverse ageing process in rat brain stem cells

Aug 14, 2019

New research, published today in Nature, reveals how increasing brain stiffness as we age causes brain stem cell dysfunction, and demonstrates new ways to reverse older stem cells to a younger, healthier state.

New stem cell research funded as part of UK-Japan collaborations to tackle global challenges

Aug 09, 2019

Professor Austin Smith from the Wellcome – MRC Cambridge Stem Cell Institute is one of the first round of researchers from the UK and Japan funded to tackle major global challenges in collaborative projects announced today, Friday 9th August 2019.

New stem cell combination could help to repair damaged hearts

Aug 05, 2019

A combination of heart cells derived from human stem cells could be the answer to developing a desperately-needed treatment for heart failure, according to new research part-funded by the British Heart Foundation (BHF) and published in Nature Biotechnology.

New study pinpoints cell types affected in brains of multiple sclerosis patients

Jul 17, 2019

Scientists have discovered that a specific brain cell known as a ‘projection neuron’ has a central role to play in the brain changes seen in multiple sclerosis (MS).

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