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Stem Cell Films: #MyView

#MyView Campaign

A patient-led, social media awareness initiative

In July we ran our first ever social media campaign, '#MyView'. The campaign included three specially-made films about some of the most translational areas of our research. To make the films, we worked with Peter, Jonathan and Paula, three fantastically curious, non-specialist members of the public with medical conditions related to our research themes. They spent time with us in the labs - to really get their teeth into the science, as well as informally - to get to know the personalities behind research and what motivates us every day.

520 my view 

Their films are narrated in their own voice and share their personal stories. You can watch them here. With the help of charities, patient groups and other scientific institutes, we released one film a week and shared them as widely as possible on the web. The likes, hashtags, shares and comments were soon rolling in - showing a real thirst for this kind of accessible research update. You can see some of the reach and impact of the campaign below.




RSS Feed Latest news

Stem Cell Institute Group Leaders elected as EMBO members

Jul 07, 2020

Two Cambridge Stem Cell Institute Group Leaders are among the 63 scientists from around the world elected this year as Members and Associate Members of the European Molecular Biology Organisation (EMBO).

Institute PIs awarded university promotions

Jun 26, 2020

Many congratulations to our institute and affiliate PIs who have been awarded promotions through the University’s Academic Promotions process recognising their outstanding work.

Potentially cancerous cells kept in check by competitive neighbours, study of oesophagus finds

May 18, 2020

The expansion of ‘mutant’ cells that could lead to cancer is often kept in check by their neighbours, research from the Wellcome Sanger Institute, the University of Cambridge and their collaborators has found. The team discovered that when equally-matched cells in the oesophagus of mice coincided, they acted as a brake on one another’s growth.

Professor Ludovic Vallier elected to the Fellowship of the Academy of Medical Sciences

May 13, 2020

The Academy of Medical Sciences has elected 50 of the UK’s most prominent biomedical and health scientists to their Fellowship.

Key nose cells identified as likely COVID-19 virus entry points

Apr 23, 2020

Two specific cell types in the nose have been identified as likely initial infection points for COVID-19 coronavirus. Scientists discovered that goblet and ciliated cells in the nose have high levels of the entry proteins that the COVID-19 virus uses to get into our cells.

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The Cambridge Stem Cell Institute is a world-leading centre for stem cell research.

Our mission: to transform human health through a deep understanding of stem cell biology.


The Institute is funded by Wellcome and the Medical Research Council.



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